Challang brand lifestyle
Brand Story

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Challang began with the feeling of water rising and softly moving. You first sense the day, then inspect records when needed.

Naming

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Challang began with the feeling of water rising and softly moving. You first sense the day, then inspect records when needed.

01

Fill your day

Air, kopi, teh, atau susu — sebanyak apa pun kamu minum, gelasmu ikut naik. Sekali lihat, kamu tahu harimu sedang bagaimana.

02

Privacy friendly

Hydration Credit is an internal consistency standard, not a medical conclusion.

03

Official logo

Challang uses the circular water mark with the CHALLANG + FILL YOUR DAY combination logo.

Korean Word

Apa arti “찰랑” dalam bahasa Korea?

찰랑 adalah kata Korea yang menggambarkan suara dan rasa cairan yang terisi, berkilau, atau bergerak lembut. Challang membuat hidrasi terasa dulu sebelum menjadi angka.

Suara

Membawa bunyi air yang lembut, seperti percikan kecil atau riak.

Gerak

Mengingatkan pada gelas yang hampir penuh dan permukaannya bergerak pelan.

Rasa

Di aplikasi, artinya hari yang terisi sedikit demi sedikit tanpa tekanan.

Principles

The brand principles live inside the app.

Challang does not scold. A low day is part of the rhythm, not a failure.

Brand

Challang

The name carries the feeling of water rising and gently moving.

Brand

Lightness

The experience favors calm reflection over pressure.

Brand

Honesty

The product explains standards and limits clearly.

Voice

How Challang speaks

Challang does not scold. A low day is part of the rhythm, not a failure.

Challang logo

Challang combines the circular water mark with the CHALLANG wordmark and FILL YOUR DAY slogan.