Challang brand lifestyle
Brand Story

Lihat cawan hari ini dipenuhi

Challang began with the feeling of water rising and softly moving. You first sense the day, then inspect records when needed.

Naming

Lihat cawan hari ini dipenuhi

Challang began with the feeling of water rising and softly moving. You first sense the day, then inspect records when needed.

01

Fill your day

Air, kopi, teh atau susu — setiap tegukan menaikkan paras cawan anda. Satu pandangan sudah cukup untuk tahu keadaan hari ini.

02

Privacy friendly

Hydration Credit is an internal consistency standard, not a medical conclusion.

03

Official logo

Challang uses the circular water mark with the CHALLANG + FILL YOUR DAY combination logo.

Korean Word

Apakah maksud “찰랑” dalam bahasa Korea?

찰랑 ialah kata Korea yang menggambarkan bunyi dan rasa cecair yang memenuhi, berkilau atau bergerak lembut. Challang menjadikan hidrasi sebagai rasa sebelum menjadi nombor.

Bunyi

Membawa bunyi air yang lembut, seperti percikan kecil atau riak.

Gerakan

Mengingatkan cawan yang hampir penuh dengan permukaan air bergerak perlahan.

Rasa

Dalam apl, ia bermaksud hari yang terisi sedikit demi sedikit tanpa tekanan.

Principles

The brand principles live inside the app.

Challang does not scold. A low day is part of the rhythm, not a failure.

Brand

Challang

The name carries the feeling of water rising and gently moving.

Brand

Lightness

The experience favors calm reflection over pressure.

Brand

Honesty

The product explains standards and limits clearly.

Voice

How Challang speaks

Challang does not scold. A low day is part of the rhythm, not a failure.

Challang logo

Challang combines the circular water mark with the CHALLANG wordmark and FILL YOUR DAY slogan.