Challang brand lifestyle
Brand Story

我们为什么做 Challang

名字来自水慢慢升起、轻轻晃动的感觉。

Naming

我们为什么做 Challang

名字来自水慢慢升起、轻轻晃动的感觉。

01

Fill your day

水、咖啡、茶、牛奶——喝多少,杯子就升多少。一眼就知道今天喝得够不够。

02

Privacy friendly

水分认定率是应用内部的一致标准,并非医学结论。

03

Official logo

Challang uses the circular water mark with the CHALLANG + FILL YOUR DAY combination logo.

Korean Word

韩语里的“찰랑”是什么意思?

찰랑 是韩语中表示液体轻轻注满、闪动或摇晃感觉的拟声拟态词。Challang 把水分记录先变成一种感受,再变成数字。

声音

它带有轻柔的水声,像小小的水花或涟漪。

动作

它让人想到杯子快要满了,液面轻轻晃动。

感受

在应用里,它代表一天一点点被填满,而不是被压力推动。

Principles

The brand principles live inside the app.

Challang does not scold. A low day is part of the rhythm, not a failure.

Brand

Challang

The name carries the feeling of water rising and gently moving.

Brand

Lightness

The experience favors calm reflection over pressure.

Brand

Honesty

The product explains standards and limits clearly.

Voice

How Challang speaks

Challang does not scold. A low day is part of the rhythm, not a failure.

Challang logo

Challang combines the circular water mark with the CHALLANG wordmark and FILL YOUR DAY slogan.